As artificial intelligence continues to be brought into all kinds of business conversations, you may be wondering how artificial intelligence will impact digital marketing. The impact of artificial intelligence on digital marketing is immense. In fact, it is opening the world of how digital marketing works and can be used. Read more to learn about it!
Understand Your Customers
One impact of artificial intelligence on digital marketing is the way it empowers businesses to better understand their customers. Artificial intelligence has the ability to create and read complex algorithms that help digital marketing strategies run based on data. By analyzing the data found in social media, website analytics, and customer feedback, artificial intelligence is able to understand consumer behavior to figure out best practices for reaching customers and selling products.
Add a Person to Your Team
Another impact artificial intelligence has on digital marketing is effectively serving as another person on your team! Artificial intelligence can serve as a great way to brainstorm and bounce ideas off of another. While artificial intelligence can be a great tool for this, don’t take everything artificial intelligence spits out as fact. It is still a new tool that pulls information from other places on the web and is not 100% accurate all the time.
Bettering Customer Service
Another benefit of artificial intelligence is the ability it has to improve customer service. Sometimes digital marketing efforts can seem stale and impersonal because there is no person-to-person connection. Artificial intelligence can actually better your customer service by making digital marketing more personal. Smart automation features allow for a continuous flow of customer support where a chatbot can answer customer questions. This also allows for 24/7 support and not just during business hours. The ability artificial intelligence has to analyze customer behavior allows for a more personalized customer experience. Another impact that artificial intelligence has on digital marketing is the technology optimizes productivity. As a result, some tasks are completed faster.
Speeding Up the Creative Process
While parts of digital marketing are analytical, parts of it are creative, too. Dynamic creative optimization is a feature of artificial intelligence that demonstrates the impact artificial intelligence has on digital marketing. Based on customer data and desired goals, artificial intelligence can create ad creatives or improve your current ad campaigns. Even if you don’t end up using the exact creatives that artificial intelligence comes up with, it can be a great tool to brainstorm and see your current campaigns in a different light.
Artificial intelligence is revolutionizing the digital marketing industry. While artificial intelligence can do a lot, it is still important to have humans behind the screen for things like strategy and optimal integration of artificial intelligence. Acentuari digital is the leading expert in all of your end-to-end cloud, mobile, and SAP digital adoption needs. We can help your business maximize the benefits of artificial intelligence. Contact us today to learn more!
